Arrive better than you left.

Wellness, navigation, and your day's load. All by voice, all while you drive.

Tareeeq is an in-car companion for UAE commuters. Noura rides with you, hears how you sound, and decides what this drive needs: a moment to breathe, or the email you have been dreading, drafted before you park.

Invite-only · Android first

Built by someone who lost 460 hours on Sheikh Zayed Road.

Tareeeq in the car
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0 hrs
lost to traffic per commuter, every year
0M AED
productivity cost per 1,000 stressed employees
3 to 0%
of employees who actually use existing wellness benefits

Most wellness solutions require stillness, a screen, or a scheduled appointment. The commute has none of those things.

What Tareeeq is

The first companion built for the drive itself.

Tareeeq lives inside your car. It opens the moment your drive begins, listens to how you sound, and decides what this drive needs. Inside Tareeeq you meet Noura: she hears the weight in your voice and chooses the right moment for right now. And when the stress turns out to be an unsent email or a meeting that moved, she handles that instead.

For companies

The wellness benefit your people will actually use.

Your wellness program exists. The problem is access: the moment employees most need support is the commute, and nothing you offer works there.

A stressed employee costs roughly 8,400 AED a year in lost productivity. Tareeeq is a fraction of that, and the dashboard shows the difference: group totals only, never a name, enforced at the database.

For commuters

The version of you that walks in the door.

You know the feeling. Arriving at work already drained, arriving home already gone. The road takes it out of you before the day even starts.

Noura rides with you both ways. Mornings, she helps you set the weight down and clears what she can. Evenings, she helps you leave the day in the car, so the people inside get you, present.

The journey

Every drive has a shape. Noura knows it.

Stress is rarely just traffic. It is the undone things riding with you. Noura runs the drive from start to finish, and takes what she can off your plate along the way.

01 · Setting off

She meets you as you pull away.

She hears how you sound and decides how the drive should begin. Some mornings that is a breathing reset. Some mornings it is the email that has been sitting on you, drafted and out of the way before the highway.

Noura
I can hear there's a lot on your mind. Let's not carry it the whole way in. Does that sound right?
02 · The long middle

She keeps things moving.

Your day read aloud, a thought parked for later, a Salik message handled, something good playing. She is connected to your email, calendar, maps, and phone, so nothing needs your eyes.

Noura
Done. It's in your drafts, a short calm note. Nothing to do now but arrive.
03 · Arriving

She winds the drive down.

She marks the shift you made and leaves the rest waiting for when you are parked. Work gets the focused you. Home gets the present you.

Noura
You started at a 7. You're arriving closer to a 4. That shift, you did that.

Everything she prepares waits for your go-ahead. Nothing is ever sent without you.

In her words

What riding with Noura sounds like.

"Welcome back. I'm here with you for this journey. Before we move, just say a few words, anything at all."

Every departure

"Can I ask, is the weight on this road right now, or is it mostly that email you haven't sent?"

Reframing

"Then let's take it off your plate, not just talk around it. I can draft that email now. Want me to?"

The judgment moment

"Traffic's building near the interchange. Still about twenty minutes. Nothing to do, just so you know."

On the road

"The people inside need you present, not your performance. One breath. In, and out. Open the door when you're ready."

Arriving home

"You started at a 7. You're arriving closer to a 4. That shift, you did that."

The close

"Same road tomorrow. I'll be here."

Every goodbye

Real lines from Noura's script. She speaks them in her own voice, in the car.

Your data, your rules

Your voice is not kept.

It is processed for the conversation, then discarded. Raw audio is never stored.

The road stays screen-free.

Every permission is granted once, during setup, parked. No screen ever needs a tap while driving.

Delete it any time.

Your data is yours. One request and it is gone, no questions.

Our mission

Every drive is a lost 45 minutes. Tareeeq makes it the most important 45 minutes of your day.

Run a rental fleet?

Noura rides along for your customers too: spoken navigation on unfamiliar roads, and a live call to your roadside line the moment a warning light appears.