Stop arriving drained.
Start ArrivingCalm, Focused, and Present.

Tareeeq is an in-car wellness companion that transforms your daily commute into a moment of calm, focus, and arrival confidence. Hands on the wheel. Eyes on the road.

Built by someone who lost 460 hours on Sheikh Zayed Road.

460 hrs lost to traffic per commuter, every year
8.4M AED productivity cost per 1,000 stressed employees
3 to 10% of employees who actually use existing wellness benefits
What Tareeeq is
"Tareeeq does not tell you where to go. It changes how you feel getting there."
طريق
The product

Not a meditation app. Not a navigation tool. Something that works while you drive.

Tareeeq lives inside your car. It activates the moment your drive begins and listens to how you sound. From there, it knows what you need.

Meet Noura

Inside Tareeeq, you meet Noura. She is your in-car companion, the voice that guides you through the right wellness moment for right now. A breathing reset when you are overwhelmed. A reframe when your thoughts are racing. A quiet reflection when you just need to land.

Noura is not a voice assistant. She does not manage your calendar or read your messages. She is not a meditation app either. She does not ask you to sit still or close your eyes. She just shows up for the drive.

How it works Three minutes to set up. Every drive, from then on.
01
Connect

Your phone connects to CarPlay or Bluetooth. Tareeeq knows the drive has begun.

02
Noura listens

She hears how you sound, not just what you say. Then she guides you to the right moment for right now.

03
Arrive differently

Calmer, clearer, or more energised than when you left. Every single drive.

For organisations

Your people commute every day. Most of them arrive already drained.

Tareeeq gives organisations a wellness benefit that works where employees actually are: in the car, on the road, before the day begins. No apps to install. No sessions to book.

Corporate wellness

A commuter wellness benefit your employees will actually use. Built for the commute, not the boardroom.

  • Measurable stress reduction, tracked per team
  • Works during the commute, not instead of it
  • No disruption to the workday or IT infrastructure
  • Anonymised group wellbeing insights for HR
Rental and fleet

Turn every rental into an experience worth remembering. Tareeeq runs in the car from day one.

  • Differentiates your fleet in a commoditised market
  • No hardware installation required
  • Works on any CarPlay or Bluetooth-enabled car
  • Builds driver loyalty through in-car wellbeing
Beta testers
Are you a daily commuter?

We are looking for a small group of real commuters to help shape Tareeeq before it launches. No company needed. Just a daily drive and an honest opinion.

Organisation enquiry
For organisations
I represent a company
Corporate wellness or fleet enquiry

We will reach out personally within 48 hours.


Beta access
For individuals
I am a commuter
Apply to join the beta
5
CalmVery stressed

No spam. We will reach out personally when your spot is ready.